At this point in the digital age, we should all be aware that there are certain things best kept away from social media. Questionable content could hurt you professionally, but what kind of content will help you stand out in a positive way?
Whether you know it or not, recruiters, colleagues, supervisors and your contemporaries are Googling, Facebooking and Tweeting to find you. In fact, according to a recent survey by social media monitoring service Reppler, more than 90% of recruiters use social media outlets to screen candidates. Nearly 70% have actually hired candidates based on their social media presence and, by far, the most popular service among recruiters is (you guessed it) LinkedIn.
To help you shine online, here are four tips to upgrade your LinkedIn profile.
Show, Don’t Tell
LinkedIn released its annual list of the 10 most overused profile keywords this morning. They are – from least to most overused:
- problem solving
- track record
- extensive experience
Of course, there’s nothing wrong with these terms, but with millions of profiles claiming to be “creative” your could get lost in the sauce. “Set yourself apart by describing and linking to projects you’ve worked on that truly were different, unique and compelling,” says Linkedin’s Career Expert Nicole Williams. “Pointing to concrete examples of the creative work you’ve done is more convincing than simply stating you are a ‘creative’ professional.”
Trick Out Your Profile
Your LinkedIn profile isn’t just a resume; you can provide so much more than just a work history, skills and awards. You can – and should – take advantage of its other digital features to enhance your presence. For example, you can request that individuals in your professional network endorse your expertise, presenting a pretty convincing case that you know your stuff. Focus first on listing in-demand, industry-specific goals (perhaps you’ve been trained in new technology or have studied a specific concept in your field.)
Make Heads Turn
Your photo is the ultimate draw and typically the first feature most will see (besides your name). In fact, “People with photos are seven times more likely to have their profiles viewed,” according to Williams. “Having a more polished image will not only make you visible, but it also lets employers know that you are serious about representing their company in the most professional way.” You may want to consider paying for a professional headshot, but no matter what just make sure to post a picture that reflects the standards of your industry.
Match Your Profile To the Job You Want
In all, the researchers at Reppler found that the number one “it” factor employers seek when searching social media profiles is that a candidate presents a “positive impression of their personality and organizational fit.” To be certain you’re exuding hireability and professionalism, Williams suggest you do a search of leading professionals in your industry. Model your profile on theirs, making sure to highlight your unique character.
Photo Courtesy, LinkedIn.