Photos by Jeff Lipsky. Cosmopolitan, October 2009.

Farnoosh Torabi is a personal finance journalist, author and TV personality. The New York Times calls her advice “perfectly practical.”

Her second book, Psych Yourself Rich, arrives in bookstores October 6, 2010. In 2008 she published You’re So Money – Live Rich Even When You’re Not, a nationally acclaimed tell-all for young adults searching for financial independence.

Farnoosh recently wrapped SoapNet’s new series “Bank of Mom and Dad,” coaching young women struggling with piles of debt. Previously Farnoosh appeared in REAL SIMPLE. REAL LIFE., a makeover series on TLC, where she helped busy women better understand and manage their financial challenges.

She is currently the Money Etiquette Expert for Learnvest.com, Money Coach for Credit.com and the “You’re So Money” Blogger at Moneywatch.com.

Her work and advice has been featured in national magazines and newspapers, including Real Simple, Glamour, Marie Claire, Cosmopolitan, Money Magazine, People, Entrepreneur, The New York Times, The Wall Street Journal, USA Today, The New York Daily News and The New York Post.  Farnoosh has appeared nationally on NBC’s Today Show, CNN, MSNBC, Larry King Live, The View, Tyra, Good Morning America, The Early Show and Fox News. (She was also sort of on The Daily Show.)

Farnoosh began her career as a researcher and reporter for Money Magazine during and after college.  Following that, she moved over to NY1 News, where she became the 24-hour news station’s business producer and on-air reporter. She was also a small business and personal finance columnist for AM New York from 2004 to 2008.

Most recently Farnoosh was a senior financial correspondent and host of Wall Street Confidential with Jim Cramer for TheStreet.com TV. In 2010, she also filled in as a syndicated financial correspondent and anchor for CBS Newspath.

Farnoosh attended Pennsylvania State University, graduating with honors in finance and international business. She also holds an M.S. in journalism from Columbia University.

She resides in Manhattan.